Frightening Facts for Today’s Digital Marketers

Digital marketers have a difficult job. Not only are they the guardians of their organisation’s brand, but their goalposts are constantly moving and budgets often cut. Consumers flock between multiple social networks, often differing markedly by demographic; conversations, trends, and even language change so quickly, it’s hard to keep up with the zeitgeist. For some … Continue reading Frightening Facts for Today’s Digital Marketers

Social Media Impressions vs. Reach: What’s More Important?

Let's talk about social media metrics. When counting engagement, there are two terms you should know: reach and impressions. Reach is used to define who sees content. It's the total number of people who see a tweet you make, an Instagram story you post, or a Facebook event page. Let's say you have an ad … Continue reading Social Media Impressions vs. Reach: What’s More Important?

Email marketing: Essential content elements

The structure, style and subject line you use for your emails are critical to their success or failure. As we’ve been exploring the Periodic Table of Email Optimization and Deliverability in recent weeks, we’ve looked at Permission, Trust, Infrastructure and Audience. This time, we will go into another critical set of elements — those involving Content. First and foremost, in this age … Continue reading Email marketing: Essential content elements

Digital Marketing Tools – The Ultimate Reference

What if you remembered every useful digital marketing tool you found? That’s the goal here. This page is my ongoing library of digital marketing tools and resources. Everything I want to remember gets added ASAP. It differs from many large lists in that it will be fanatically-maintained year after year. This work is supported by affiliate links … Continue reading Digital Marketing Tools – The Ultimate Reference

Free Keyword Research Tools you MUST Know

Looking to find winning keywords to target but don’t have the budget for paid tools? Google Keyword Planner used to be great for this. You could enter any ‘seed’ keyword and see tons of keyword suggestions, plus search volumes. But Google has since restricted these numbers to ranges. One solution is to use a tool like Ahrefs’ … Continue reading Free Keyword Research Tools you MUST Know

What is Digital Marketing?

What is digital marketing? Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, … Continue reading What is Digital Marketing?

Why SEO is an Essential Puzzle of Digital Marketing

What is SEO? Search engine optimization, or SEO as it’s more commonly known, is the practice of increasing your brand’s online presence through organic search engine results. SEO also helps you to increase the quality and the quantity of your website visitors, which brings your business more visitors, more leads, and more customers. SEO is based, … Continue reading Why SEO is an Essential Puzzle of Digital Marketing

7 Fresh Aspects That One Should Know About Digital Marketing

From print to digital, marketing has changed at faster clip in the last five years than during the previous 50. This rapid evolution doesn’t show signs of slowing down. Marketers generally rely on SEO, social media, content marketing, paid advertising or email marketing to gain leads. However, over the last year, the digital marketing arena … Continue reading 7 Fresh Aspects That One Should Know About Digital Marketing