What is Digital Marketing?

What is digital marketing? Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, … Continue reading What is Digital Marketing?

Why SEO is an Essential Puzzle of Digital Marketing

What is SEO? Search engine optimization, or SEO as it’s more commonly known, is the practice of increasing your brand’s online presence through organic search engine results. SEO also helps you to increase the quality and the quantity of your website visitors, which brings your business more visitors, more leads, and more customers. SEO is based, … Continue reading Why SEO is an Essential Puzzle of Digital Marketing

Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load on our device. It’s why you have 8 seconds to make … Continue reading Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

Dynamic Ads Coming to Snapchat

Businesses will soon be able to further optimize their advertising campaigns on Snapchat through an open beta program that adds a new layer of personalization to the multimedia messaging platform. In the coming weeks, Dynamic Ads will be available to all e-commerce advertisers on Snapchat. The company touts it as "one of our most impactful updates of … Continue reading Dynamic Ads Coming to Snapchat

7 Fresh Aspects That One Should Know About Digital Marketing

From print to digital, marketing has changed at faster clip in the last five years than during the previous 50. This rapid evolution doesn’t show signs of slowing down. Marketers generally rely on SEO, social media, content marketing, paid advertising or email marketing to gain leads. However, over the last year, the digital marketing arena … Continue reading 7 Fresh Aspects That One Should Know About Digital Marketing

Why You Should Never Buy Facebook Fans?

Facebook algorithms are always changing, that means every one of us is going to see the content he wishes, the content he likes, and never never will see what upsets you in the near future. So how this affects the digital marketers? A long time ago, Facebook was only about how much fans do you have … Continue reading Why You Should Never Buy Facebook Fans?